BLACKSDONTVOTE.COM

How do you get people who aren't interested in voting to vote? Provoke and empower them.

This campaign reached thousands through social, gained vast media coverage in the UK and was even retweeted by then Leader of the Labour party, Jeremy Corbyn (but we failed to get a screengrab so you'll just have to believe us).

It played a small part in influencing the largest voting turnout ever among minority ethnic people in Britain and helped Operation Black Vote influence the UK's 3 biggest parties to release manifestos aimed at the BAME community.

It launched with provocative OOH ads around the UK to create a stir and push people to the blacksdontvote.com website.