Toy goes in. Joy comes out.
Lidl’s Xmas charity drive. Utilising media space to portray the simple magic a gifted toy brings. This campaign saw donations climb by over 50,000 from the previous year.
This is a mock up, because the only image we had was shot on a potato.
Of course this version ran on the same day as a Huw Edwards story.
This one is nice at least!
